Guide Stratégie de fidélisation (Les references) (French Edition)

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Thank-you for creating an account on Longwoods. La distribution des cartes de co-paiement au Canada peut prendre trois voies: Introduits d'abord sous la forme de programmes mis de l'avant par chacun des fabricants, les programmes font maintenant l'objet de regroupements importants sous le parapluie d'entreprises qui en assurent la gestion. Deux grands regroupements sont disponibles au Canada: Le programme exige une gestion administrative importante.

Marketing management

The recent restructuring of the pharmaceutical industry has led to three new types of promotional strategies to build patient loyalty to brand name drugs: Loyalty through rebates seeks to keep patients on a brand name drug and prevent their switch to the generic equivalent. Loyalty through patient support provides aftersales services to help and support patients by phone or home visits in order to improve adherence to their treatments.

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Finally, compassion programs offer patients access to drugs still awaiting regulatory approval or reimbursement by insurers. When and if the approval process is successful, the manufacturer puts an end to the compassion program and benefits from a significant cohort of patients already taking a very expensive drug for which reimbursement is assured. The impact of these programs on public policies and patients' rights raises numerous concerns, among which the direct access to patients and their health information by drug manufacturers and upward pressure on costs for drug insurance plans.

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Journal of Services Marketing 22 4: Retail brand ideology at American Girl Place. Journal of Retailing 85 3: Recherche et Applications en Marketing 18 2: Chen, CF, Chen, FS Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists.

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Tourism Management 31 1: International Journal of Contemporary Hospitality Management 22 4: Chi, CGQ, Qu, H Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: Tourism Management 29 4: Handbook of partial least squares concepts: Springer Handbooks of Computational Statistics , — Handbook of Consumer Behavior 4 7: Cronbach, LJ Coefficient alpha and the internal structure of tests.

Journal of Retailing 76 2: Csikszentmihalyi, M Finding flow: The psychology of engagement with everyday life.


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Recherche et Applications en Marketing 25 3: International Journal of Research in Marketing 14 3: Dolbec, PY, Chebat, JC The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity. Journal of Retailing 89 4: Tourism Management 26 3: Tourism Management 32 6: Lille, France , 1 — Finn, A Reassessing the foundations of customer delight.


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Journal of Service Research 8 2: Fornell, C, Larcker, DF Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18 1: Recherche et Applications en Marketing 23 3: Recherche et Applications en Marketing 20 2: Journal of Consumer Behaviour 10 4: Giannelloni, JL La recherche marketing au service des pratiques touristiques: Graillot, L Emotions et comportement du consommateur.

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Recherche et Applications en Marketing 13 1: Upper Saddle River, NJ: Holbrook, MB Aims, concepts, and methods for the representation of individual differences in esthetic responses to design features. Journal of Consumer Research 13 3: Holbrook, MB Consumer Value: London and New York: Journal of Travel Research 49 4: Both are not incompatible but very complementary. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy.